FMCG

India’s FMCG industry has developed into a fiercely competitive market. With approximately 50% of the market being made up of unbranded, unpackaged, home-made products, the market is highly fragmented. The FMCG business in India is greatly aided by well-established distribution networks, low operating costs, easy access to raw materials, and presence along the whole value chain.

Because there are more people with discretionary income every year, the FMCG industry is still in a talent war. The finest FMCG marketers are thought to be from India, with many of them holding top positions in international corporations. Companies from various sectors have hired sales and marketing experts from FMCG companies, and this trend is likely to continue.

Clients of Allied Essence include well-known multinational corporations with internationally recognised talent management standards as well as domestic competitors interested in creating globally competitive capabilities and talent management initiatives. Our extensive network of consultants works closely together to make sure that we can match our knowledge and skills to the business demands of our clients.